Firm foundations separate those who thrive from those who do not.
An understanding of today’s marketing landscape, of your business, target customers, and competition, is a luxury you should afford. The tools of marketing will continue to evolve, and the rapid pace of audience behavioural changes may get overwhelming, but the basic principles for a great head start remain the same. What do you want for your business? What do you intend to achieve?
The world has changed irreversibly. Adapt your strategies.
Shorter attention spans. Marketing-averse audiences. Stiffer competition for attention. Bigger marketing budgets. Underwhelming campaign performances. Advert over-saturation. Poorly targeted campaigns. Slimmer marketing budgets (yes?). New confusing tools. More new tools. Changing audience behaviour. Mobile phones. Social Media. Virtual Reality. Chat bots. Content marketing…
Did you even read that to the end? It’s the new world we created.
Focal Areas
STRATEGY
Digital marketing provides incredible opportunities for small and large businesses. It's a fast-paced landscape; change is constant, and sometimes overwhelming. You need a strategy that harnesses new marketing tools to your advantage. But don’t worry, that’s our job.
ADVERTISING
What makes advertising impactful? An integrated approach across platforms, that holistically solves all your needs. We have expertise, and, along with our partners, deliver immense value.
CONTENT
Today, content defines everything, and content marketing is all there is to marketing. We will create your content strategy, encompassing what your content should be and how it should be served, while keeping in step with new content forms and advances.
WEB + MOBILE
“Mobile is the future” is so cliché, and old. Because mobile is now. 160 million mobile phones are in use in Nigeria. Let that sink in. Let us align your company to grow in both web and mobile, with tailored solutions for your deepest needs.
SOCIAL
Social media has revolutionised the way individuals connect and interact with each other. How then do brands succeed on social? They become individuals. They speak as individuals. They connect as individuals. Let us craft your social media persona.
COPY
There’s the right and wrong approach to writing copy. You know that. We write copy for a wide range of things: from corporate websites to radio ads, from animation scripts to television commercials. Nothing sells you like great copy. You know that.
“There is nothing so useless as doing efficiently that which should not be done at all”
Let's Chat.
Use the form below to contact us regarding your enquiry. Please be as detailed as possible. To help us best service your enquiry, we recommend that you first describe the nature of your business or product, and then go on to say what your marketing goals are. You may also email or call us to make an appointment.
For job opportunities, please email us your resume. We’re always looking for new and exceptional talent to contribute to the firm.